カナダのアクティブウェア企業Lululemonは、アスレジャー業界を先駆けて支配してきましたが、最近では新興企業Vuoriが825百万ドルの資金調達を成功させ、その評価額を55億ドルに引き上げています。Vuoriは、快適さと高品質を重視し、パンデミック中に急成長を遂げました。市場シェアの争いが激化する中、VuoriはLululemonの顧客を奪う可能性を秘めています。
Canadian athleisure leader Lululemon faces increasing competition from the rising brand Vuori, which recently secured $825 million in funding, boosting its valuation to $5.5 billion. Founded a decade ago, Vuori has differentiated itself by focusing on comfort and quality, achieving profitability within three years. Despite Lululemon’s strong sales, Vuori’s rapid growth and innovative marketing strategies position it as a formidable challenger. As the athleisure market expands, the competition for market share intensifies, potentially reshaping the industry’s landscape.
