缶カクテルは最近急速に人気を集めており、2024年には高額な売上を記録しています。スピリッツ市場はビールを抜いて成長しており、プレミックスカクテルも急増しています。本記事では、缶カクテルのトレンド、消費者の嗜好、アメリカ市場におけるビールとスピリッツの競争、そして今後の展望について詳しく解説します。
Canned cocktails have surged in popularity, overtaking beer as the leading spirits category in the U.S. The pre-mixed cocktail market grew nearly 25% between 2022 and 2023, with brands like High Noon leading sales. This trend is reshaping consumer preferences, particularly for convenient, ready-to-drink options. While established beer companies are adapting to this shift, the future remains uncertain as they grapple with market dynamics and brand loyalty. The rise of canned cocktails reflects broader changes in drinking habits, with many consumers seeking diverse and portable beverage options.
